The Pine Avenue Business District Urban Design Plan is a design framework for the Little Italy Niagara development. Design guidelines support the adoption of the Pine Avenue Special Zoning Overlay District and transform under-utilized Pine Avenue into a dynamic mixed-use district with a rich “old-world” atmosphere. The design concepts are based on a thorough evaluation of the physical resources on Pine Avenue, focusing on the unique elements of the District. The plan establishes “Little Italy Niagara” and Pine Avenue as a destination for shopping and other casual activities capable of attracting regional tourists and additional local business. The culturally themed development strategy includes protection of the Pine Avenue character and its architecture by creating a sequence of high quality public spaces and gateways.